Elite Transfer Brussels

For business travellers and diplomats arriving in Brussels. People who want a car with a driver, but before that, want to be guided, respectfully, toward the right service, without having to search for it themselves.

I chose a more formal tone, cooler colours, with gold accents, without falling into the trap of "executive means gold everywhere." The site opens with a welcome, then a simple CTA, "Plan your journey," from which everything unfolds slowly, step by step: the person says what they need, I recommend what fits (an S-Class for a long day of business, say), and if it's not right for them, I show the rest of the options too, without pushing. I wanted every client to feel understood, not just served. I added a field for special requests to the form, so someone who wants something extra, not covered by the standard package, feels heard.

On this project, I learned to build the experience always thinking about the person, not about how the business wants to look. The central question, from the start, was simple: what does this person need next? Not "which buttons do we add," but "what would they want to know right now, to take the next step calmly."

That showed up in a smaller, but important decision too: at one point I tried a different mobile version, with the hero laid out differently. I tested it, but it didn't feel as good, so I went back to the first version. I learned something there that I still keep: mobile shouldn't become a completely different experience just because it's mobile, it should keep the same identity as desktop, just adapted intelligently.

I also learned to stop. Not to add animation just for effect, not to complicate the interface just to make it look like "more," not to endlessly polish a project that was already good.